We all know William Shakespeare’s famous line from Hamlet, “To be, or not to be, that is the question,” when the despairing Prince Hamlet is comparing the value of life over death. Had Shakespeare been alive in the 21st century, a time when sharing is inextricably linked to our survival, that line may have been written differently — maybe something like this: To share, or not to share?

See a penny; pick it up. All day long you’ll have good luck! Well what if that penny was a book? Is that like inheriting a piece of knowledge? Or making a new friend?

A Sharing Manifesto

Sharing: The movement has started and it’s not going to stop. Read ten reasons why self-proclaimed “sharing evangelist” Benita Matofska, Founder and Chief Sharer of The People Who Share and Compare and Share, believes the sharing economy is here to stay and is the solution to all our global problems. 

And yes, you are involved in the solution.

Many songs are about love or its counterpart. That also means that those same songs are about sharing — because to love someone, that means you are willing to share yourself with someone else. Or not. Take a listen.

How do college freshman break the ice their first day on campus? Leo Burnett Colombia and Coca-Cola teamed up to create an innovative and memorable solution that led to freshmen sharing both their Cokes and experiences. 

The first crossing of a continent using only the collaborative economy!

Tell us what you have to say about the Sharing Economy.